The game is going to be released in 3 editions:
1) A Digital Edition which is going to cost you $59.99
2) A Digital Deluxe which is going to cost you $79.99
3) A Collector’s Edition which is going to cost you $149.99
Whoever pre-purchases any of these 3 editions of the game will have access to all of the upcoming Beta Weekends, 3 days of head start when the servers are open and a Hero’s Band which includes various in game boosts.
You can learn more regarding all the latest info and pre-purchase the game on the already mentioned date by visiting the following page: https://buy.guildwars2.com/